Cumbrian firm Peter Tyson has launched a British-made home stereo.
It has been a labour of love for the family-run firm and it said Fell Audio was inspired by the lakes and mountains of the Cumbrian landscape.
The company said Fell Audio was set to shake up the hi-fi industry by taking on some of the world’s largest manufacturing heavyweights.
Luke Tyson, who led the project, said: “Fell Audio is truly a passion project for us. After selling stereo systems through our stores for decades, it became clear that great-sounding hi-fi at an affordable price is no longer being made here in the UK.
“We wanted to change that and offer people something British-built to start their hi-fi journey with. We’re so proud of the results.”
Fell Audio will launch the brand with a stereo amplifier and matching CD player, with a streamer unit following next year.
The units are inspired by the ‘golden era’ vintage hi-fi of the 1970s, but with a modern touch.
Luke added: “We worked closely with our manufacturing partners to produce something that was modern, great sounding, long lasting and affordable. Importantly we also created products and packaging that are sustainable.”
Each product is built with repairability and sustainability in mind. Everything about the packaging is either made from recycled material, or can be recycled again, even the ink is earth friendly.
Most components are sourced from the UK to reduce air miles, and the products have been designed to be repairable in the event a fix is needed, the firm said.
Fell Audio is only available from Peter Tyson’s Carlisle store.
