The University of Central Lancashire has been given permission to change its name.
The Office for Students has given its approval for the institution to be known as the University of Lancashire.
Although the University of Lancashire is officially the new name, visible changes will be incremental over the coming year and the transition will be in line with the student recruitment cycle, it said.
Expectations are that by September next year the University of Lancashire will be operating fully under its new name. Signs around the West Cumbrian, Preston and Burnley and West Cumbrian campuses will be one of the first changes people will start to see. External signs already in place will have the word ‘central’ removed.
Vice Chancellor Professor Graham Baldwin said: “Changing our name to the University of Lancashire better reflects our regional economic importance and will aid continuing efforts to raise brand awareness further afield.
“Attracting more people to live and study in the North West is an important strategic objective we share with local government. Changing our name allows us to better cement our brand position and build on our recruitment efforts both nationally and internationally.”
