Danish homeware brand Søstrene Grene will open the doors of its new Carlisle store this month.
The firm has announced its English Street branch will open at 9.59am on November 21.
To celebrate the occasion, the first 100 customers through the doors will receive a voucher for a rug worth over £60.
Canvas tote bags filled with Søstrene Grene goodies will also be given out and refreshments will be served alongside special live performances.
North England country manager, Jonathan Cooper, who operates Søstrene Grene stores across the North of England, said: “We are delighted to finally share the Grand Opening date for our Carlisle store and the timing couldn’t be better as we head into the festive season.
“This marks an exciting milestone for us as we continue to grow Søstrene Grene’s presence across the UK.
“We’ve had an amazing response to the announcement of our Carlisle store, which we know will make a fantastic addition to Carlisle’s retail line-up.
“It’s set to be a celebration not to be missed and we can’t wait to welcome shoppers on opening morning to experience a Scandinavian Christmas with us.”
Mikkel Grene, group CEO and co-owner of Søstrene Grene, said: “We’re excited to bring the Scandinavian serenity of Søstrene Grene to Carlisle, where customers can discover our wide range of affordable, inspiring products.
“Every visit is supposed to offer the visitor a little break, surprises and the chance to explore a touch of ‘hygge’ within the world of Søstrene Grene.”
