Creative students have the chance to design the official posters for the 2027 Tour de France.
Students enrolled on art, design, graphics, creative and photography courses at further and higher education institutions across Cumberland, which will host the Tour de France on July 2 in Carlisle and July 3 in Keswick.
Each Tour de France and Tour de France Femmes avec Zwift is represented by its own unique official poster, unveiled each October in Paris as part of ASO’s official route presentation for the following year’s races.
As hosts of the 2027 Grand Départ, Britain has the honour of designing both posters – and Grand Départ GB is extending that opportunity to students.
This once-in-a-lifetime opportunity will showcase the skills of UK-based designers at the world’s biggest annual sporting spectacle, when it comes to Britain in July 2027, marking the first occasion that both races have begun from the same country outside of France.
Used across the entire event, the artworks will be seen by millions, both on the roadside and worldwide, with the artwork being used by race organisers the Amaury Sport Organisation across promotional materials, digital advertising and much more, making for an incredible opportunity for two students to truly go global with their work.
The competition is the first part of the JOY programme’s Arts & Culture strand to go live, with further opportunities for different communities to get involved and celebrate the Grand Départs creatively to follow.
An expert panel, headed by award winning artist Lucy Pittaway will judge the submissions. Shortlists for both the Tour de France and Tour de France Femmes avec Zwift will be put forward by the Grand Départ GB 2027 panel to ASO, who will select the final winners for each race and then work with them to develop their designs ahead of the October reveal in Paris.
As well as having their work showcased across the Grand Départs, both winning designers will be invited to Paris in October this year for the official unveiling of their work during ASO’s route presentation of the 2027 races and enjoy a hospitality experience at one of next year’s British stages.
The competition will open from Monday 4 May until 5pm on Friday 26 June 2026. Full details, including terms and conditions and how to enter, are available at www.letourgb.com/poster-competition
