The new general manager of Whitehaven’s The Rum Story has big plans for the popular attraction as it prepares to reopen after being closed due to COVID-19 for 16 months.
Louise McKenna started work as a receptionist for the Whitehaven Harbour Commissioners, a not-for-profit organisation which looks after the harbour and surrounding areas and operates the Rum Story.
Now she says she intends to further develop the venue’s courtyard, vault and exhibition space to open them up for weddings, private functions, corporate and community events.
“We are so excited to be reopening and getting people through the doors again because we are here for the public,” she said.
“Keeping the attraction closed has been tough.
“We can’t wait to hit the ground running and we would like to attract an increased number of staycationers from the central Lakes to the west coast as we have so much to offer.”
The Rum Story takes visitors on a journey from the rainforest to piracy and many places in between, as it tells the story of the Jefferson family and their role in the rum trade.
It has welcomed thousands of visitors over its 20-year history, either to the attraction or as guests to functions being held at the attraction.
The venue welcomes back the public on June 24 after being closed since March 2020.
Louise said: “I came to the Rum Story with my school when it first opened and it was so exciting to have an attraction like it in the town as there was nothing similar in the area. There still isn’t.
“It’s such a diverse place to work; there aren’t many jobs like this where you have a quirky visitor attraction with important stories being told, a shop which supports local producers and an amazing exhibition space under one roof. That makes every day different.
“Becoming the manager of a place like this is such a wonderful opportunity – and when the chance came along, I jumped at it.”
John Baker, chief executive of Whitehaven Harbour Commissioners, said: “Louise’s passion, knowledge and dedication for her work is inspirational and sets an example to all.
“Her career progression within WHC is richly deserved and, as The Rum Story enters a new chapter, there’s no doubt that Louise’s energy and enthusiasm will ensure it is successful.
“To have the opportunity to reopen The Rum Story, with special thanks to the Government’s Recovery Fund, is something we have looked forward to for a long time now.
“The Rum Story plays a significant role for the community and for tourism in Whitehaven and Cumbria as it tells the story of the Jefferson family and how they brought the rum here in the 18th century.”
