Keswick has been crowned the UK’s prettiest town by a leading holiday cottage company.
FBM Holidays reviewed 160 locations across the UK, and scored each town on multiple ranking factors, including how many awards it has, the number of Instagram hashtags, how many times it featured in articles featuring ‘UK’s prettiest places’ and ‘UK’s prettiest towns and villages’, local National Trust sites and the number of Google images.
The Welsh cottage company FBM Holidays, which collected the data last month, said the top 10 prettiest towns were:
- Keswick, Lake District, Cumbria
- Tenby, Pembrokeshire
- Salcombe, Devon
- Cirencester, Cotswolds, Gloucestershire
- Bamburgh, Northumberland
- Whitby, North Yorkshire
- Rye, East Sussex
- Bakewell, Peak District, Derbyshire
- Aberaeron, Ceredigion
- Burford, Cotswolds, Oxfordshire
Shannon Keary, PR and communications manager at FBM Holidays, said: “We’re so proud to have such stunning towns and villages right here in the UK. Whilst cities are so often highlighted for their Instagrammability, it’s been a pleasure to shine a light on some of the smaller locations which are just breathtakingly beautiful.
‘”This research has certainly given us plenty of inspiration for our 2021/2022 travel plans and we hope that many others will be equally as eager to get out and see these spots in real life!”
