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Unique partnership to boost Carlisle Rugby Club’s coffers

by Cumbria Crack
25/11/2021
in Business, Sport
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Paul Graham and Barry Earl. Picture: Nina Oxley

Carlisle rugby fans can now show their support for their team off the field as well as on it thanks to a new partnership with a local insurance broker.

H&H Insurance Brokers has teamed up with Carlisle Rugby Club in a unique deal which will help benefit the North One West of Northern Division side every time a supporter takes out a policy with the company.

In addition to recently becoming an affiliated corporate partner of the rugby club, H&H Insurance Brokers has added the Carlisle RFC – Affinity Account to its porrtfolio which will see a percentage of revenue earned by the firm go directly to the club.

Rugby fans wishing to take out a policy with need to quote CRFC and 10 per cent of any income earned by the company through converted leads will be forwarded to the club.

By becoming an affiliated corporate partner of Carlisle RFC, the insurance brokers has also committed to financially support the club annually.

Paul Graham, managing director of H&H Insurance Brokers, said: “We are delighted to become an affiliated corporate partner of Carlisle Rugby Club and to offer our support to such a great local sports club.

“By introducing the Carlisle RFC – Affinity Account in addition to the partnership deal, we feel this is our way of giving that little bit extra back to the community.

“Basically, the more fans and supporters – or even those who aren’t necessarily fans but want to support their local club – that bring their insurance to us, the more income we will be passing on to the club.

“We know the club has some big plans and wants to expand and grow, and we want to help out in every way possible.

“It would be easy for us just to put some money forward in terms of a sponsorship package but we want to go further than that and introduce something which could really have a big impact on the club’s fortunes.”

The club’s fundraising and partnerships manager, Barry Earl, said: “We are always on the lookout for commercial partners, and we were delighted to see Paul Graham’s enthusiasm to help when we met.

“It just feels like the perfect fit; it will help raise awareness and attract more business for H&H Insurance Brokers and it will certainly help boost the funding pots at Carlisle RFC.”

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