Barrow Raiders will give out 20,000 free season tickets to schools across the local area during January.
A successful initiative in 2021 saw the club offer thousands of free tickets to every child in South Cumbria.
A club spokesman said: “We want the Matt Johnson Prestige Stadium to be the place to be for every child on a Sunday afternoon.
“Do not worry if your child doesn’t receive their season ticket before our opening pre-season friendly at home to North Wales Crusaders – free entry will still be granted.
“There are no restrictions on free entry, meaning children are welcome to come with their friends and without adults.”
Barrow Raiders chairman Steve Neale added: “As a club, we have been delighted to see average crowd figures increase over recent years, with more children than ever before coming to watch the Raiders on a matchday.
“We want to create a real buzz around the town and have a stadium full of atmosphere on a Sunday afternoon.
“Because of this, encouraging the next generation of supporters to join us is something that we are really keen to do ahead of the new season.”
There will be three pre-season friendlies for the Raiders this month, with games to come against North Wales, Workington Town and Wigan Warriors.
The Raiders’ will then begin their Betfred Championship programme at home to Toulouse Olympique on Saturday, February 4.
