Workington Town’s Derwent Park is being renamed after the rugby side agreed a deal with the full fibre broadband provider Fibrus.
The Fibrus Community Stadium will host its first game on Sunday when Workington Town entertain Rochdale Hornets in a League One game.
It’s a special day, too, as Town Ladies make their competitive debut in the morning against a Newcastle side.
Fibrus is injecting a substantial sum into the Rugby League club in return for the stadium naming rights. It is also taking front of shirt sponsorship for the newly-formed women’s team and the warm-up jerseys for the men’s side.
Town director and commercial partnerships manager Graeme Peers said: “The deal will help transform the club. It will allow us to change the business model and help the women’s team get established. We will be able to employ paid professionals on the commercial side, and aid our community development.
“We aim to have a representative, a skilled coach, who can work with schools and colleges to nurture young people.”
Dean Jooste, stakeholder director for GB at Fibrus, said: “The stadium is an iconic landmark in West Cumbria with deep community roots dating back to the mid 1950s. The launch of the Fibrus Community Stadium marks an exciting new era for Fibrus and for Workington Town and we are honoured to be part of this journey.”
Fibrus has shown its support for Cumbrian sport this year by launching a fund for grassroots clubs, which will invest £30,000 in boys and girls sport in the county.
It recently sponsored the Fibrus 100 girls’ cricket league in partnership with Cumbria Cricket. This investment sits alongside The Fibrus Community Fund, in which Fibrus have invested £60,000 this year to tackle digital poverty across Cumbria.
Derwent Park was last renamed in 2016 for then-sponsor Zebra Claims and was officially known as the Zebra Claims Stadium.
