Lloyd Motor Group has joined forces with Carlisle’s Tullie to support the museum’s family experiences and cultural engagement work over the next 12 months.
The partnership will support a range of initiatives designed to connect people with Tullie’s exhibitions, programmes and community activities.
Lloyd Motor Group become the headline supporter of the new Tullie Play Zone, a dedicated family play space launching this summer for children aged 0 to eight years old.
Running from June to October, the Play Zone is expected to welcome thousands of children and families, providing a fun and engaging environment for play, creativity and exploration.
The partnership also includes a range of customer and employee benefits, including discounted museum membership for Lloyd Motor Group employees and complimentary admission opportunities for customers.
Katie Mitchell, head of commercial & operations at Tullie, said: “We are thrilled to welcome Lloyd Motor Group as a partner of Tullie.
“From our very first conversations, it was clear that both organisations share a strong commitment to community, family experiences and creating positive opportunities for local people.
“This partnership will help us enhance our family offer through the Play Zone while also creating new ways for Lloyd Motor Group customers and employees to engage with culture and heritage. We are incredibly grateful for their support and excited to work together over the coming year.”
Craig Kirkpatrick, head of marketing at Lloyd Motor Group, added: “We are delighted to be partnering with Tullie, an organisation that plays such an important role in the cultural life of Carlisle and the wider region.
“Supporting initiatives that bring families together and encourage people to explore, learn and enjoy new experiences is something we are passionate about.
“We look forward to working with the team at Tullie and supporting the Play Zone and wider programme throughout the year.”
Tullie said the partnership would also provide opportunities for joint marketing activity, community engagement, staff volunteering and customer rewards, helping to strengthen connections between culture, business and local communities.
