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Home News

Recipe boxes launched by Booths

by Cumbria Crack
20/01/2021
in News
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Family-owned supermarket Booths has launched recipe boxes for its customers.

The Let’s Cook boxes include ingredients in correct portion sizes for two people and a recipe card with step-by-step instructions.

Kate Rathbone, Booths brand development manager, said: “I am incredibly excited about the launch of our new Let’s Cook recipe boxes.

“We’ve created a range of recipe kits that include classic family favourites to adventurous cuisines.

“We sent 60 boxes featuring various recipes out to our cardholders who volunteered to try these dishes and provide feedback on product taste, quality and cooking instructions.

“This was a really valuable trial and provided some great insight into customers’ thoughts on the kits, allowing us to make relevant tweaks ahead of the launch.

“It was great to hear that our customers loved the boxes and the feedback was extremely positive!”

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