Staff at Carlisle’s Peter Tyson store have used wildlife on their doorstep to help create a buzz about their business.
Workers at the electrical retailer have been watching an otter swimming in the mill stream outside their premises – and have adopted it as a mascot for the store.
Now, they are offering a Samsung soundbar, worth £279, to the person who comes up with the best name for their new friend. People can enter via the store’s Facebook page.
The competition has helped their marketing online too – footage of the otter has been seen over 1,800 times!
