People in Cumbria are being warned to stay vigilant to romance fraud as new figures reveal victims in the county lost over £630,000 in 12 months.
Between October 2024 and October 2025, there were 74 reported cases of dating or romance scams in Cumbria.
Victims were most commonly aged between 50-79, with both men and women targeted through online dating sites and social media.
Crimestoppers has launched a campaign to raise awareness of these scams, encourage victims to seek support, and urge anyone with information about fraudsters to report what they know, 100% anonymously to the charity.
While most people using dating platforms are genuine, some criminals create fake profiles to build trust before exploiting victims for money.
Gary Murray, North West regional manager at the charity Crimestoppers, said: “Romance fraudsters are expert manipulators who prey on kindness and loneliness, building emotional connections to steal people’s precious life savings.
“At Crimestoppers, we want everyone looking for love to be cautious and confident online. Trust your instincts. If something feels off, stop and seek advice from someone you trust.
“Of course, if you know who is behind these scams, you can tell us whilst staying 100% anonymous.
“We don’t ask for your name, and we can’t trace your call or online form. We’re just looking for information that will help protect people from harm which includes fraud.”
There are some simple things that you can do to protect yourself from romance fraud:
- Never send money, gift cards, vouchers, cryptocurrency or money for investments
. - Get to know the person, not the profile. Their online profile could well be fake
. - Be careful how much information you share online and keep social media accounts private
. - Tell family or friends if you meet someone online who pressures you to keep the relationship secret
People are urged to remember they are not alone and help is out there.
Victims of fraud should contact Cumbria police, Report Fraud, or Victims Support for help and emotional guidance.
David Allen, Cumbria Police, Fire and Crime Commissioner, said: “Romance scammers are predators, preying on those who are looking for a genuine connection whilst hiding behind a fake profile. It doesn’t get more deceitful, underhand or cowardly than that.
“They are experts at gaining your trust so please, if you are online dating, keep yourself safe. Never send money to anyone that asks – no matter how bad they say their situation is. The reality is that it probably isn’t.
“If you do suspect that you are talking to a scammer or have fallen victim to one, report it through Report Fraud on 0300 123 2040 or, if you would like to remain anonymous, contact Crimestoppers.
“It’s incredibly easy to fall for these scammers, they prey on our need for contact and relationship.
“Please do not be embarrassed to speak to someone. If you report it, you could help save someone else from being in the same position, so reach out and report it.”
To pass on what you know anonymously, complete an online form at Crimestoppers-uk.org or call 0800 555 111.
