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Fashion event aims to go ‘behind the seams’ of style

by Cumbria Crack
17/10/2025
in News
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Picture: Orna/Pixabay

A fashion event aims to go behind the seams of style to talk about sustainability and the impact of clothing choices.

Organised by Cumbria Chamber of Commerce and sponsored by professional services business Knights, the event on Thursday November 20, aims to bring together people and businesses to spark conversations around clothing waste and personal style.

The event will feature insights from two inspiring speakers.

Gail Gravett, founder of Cumbria Clothing Collective CIC, will take audiences behind the scenes of the fashion industry, highlighting the scale of clothing waste in the UK and Cumbria and how her organisation is working to tackle the issue one item at a time.

Gail established the collective in January this year after seeing the devastating images of discarded clothing in Chile’s Atacama Desert.

Alongside her work with the CIC, she has supported hundreds of businesses across the county as a business adviser and mentor with Cumbria Chamber of Commerce.

Also speaking is Carole Greenland, founder of Wardrobe Wake-Up, who will demonstrate how understanding personal style can reduce unnecessary purchases and promote a more sustainable approach to fashion.

A trained image consultant with more than 20 years’ experience, Carole helps people to align their wardrobes with their lifestyle and personality, ensuring clothes both flatter and last.

Suzanne Caldwell, managing director of Cumbria Chamber of Commerce, said: “Clothing touches every part of our lives, yet the environmental impact is often hidden.

“This event is about celebrating the community spirit we have in Cumbria while also shining a light on how we can all make more conscious choices.

“It promises to be an inspiring day, and we look forward to welcoming everyone.”

Caroline Rayner, partner at Knights, added: “Knights is proud to be supporting an event that brings the community together to discuss such an important topic.

“Cumbria has always been a place where collaboration and innovation thrive, and this event is another great example of how people here are driving positive change.”

Tickets are £15+VAT for chamber members and £25+VAT for non-members. To register, visit here.

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