Aldi has donated over 2,800 meals to Cumbrian families over Easter.
The budget supermarket chain has been donating surplus food from stores across the UK in a bid to support families struggling with extra Easter costs and to feed children over the school break.
More than 710,000 meals were donated throughout the UK over the recent school holidays and over 15 local charities and community groups in Cumbria benefitted from the initiative.
Aldi works in with local charities and community groups through its long-standing partnership with Neighbourly – a discounter that redistributes fresh and chilled food from its stores to those who need it.
Luke Emery, national sustainability director at Aldi UK, said: “We know the school holidays can put real pressure on families who may already be struggling, especially when it comes to putting food on the table.
“By working with Neighbourly, we can ensure good food reaches families who need it, rather than going to waste. That’s food on people’s plates that might otherwise have been missed.
“And for those who are able to, picking up an extra item to donate in store can make a real difference to local communities.”
Steve Butterworth, CEO of Neighbourly, said: “Aldi’s commitment means local charities and community groups can rely on regular food donations to support people in their communities.
“For many of these organisations, that consistent support is vital – helping them provide food day in, day out.”
Aldi also works with partners including Company Shop Group, another distributor of surplus food and household products, to redistribute surplus stock from its regional distribution centres, to support households across the UK.
